1984

1984«Today we celebrate the first glorious anniversary of the Information Purification Directives.
We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.
Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth.
We are one people, with one will, one resolve, one cause.
Our enemies shall talk themselves to death and we will bury them with their own confusion.
We shall prevail!»
On January 24th Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.

Questo è il testo del celebre spot di Apple (video) andato in onda sulla CBS il 22 gennaio 1984 durante il XVII SuperBowl.

Il Grande Fratello (non scherziamo: si fa riferimento al romanzo di Orwell) del periodo era IBM, il nemico di tutti in quegli anni.

In ossequio alla frase when you become obsessed with the enemy, you become the enemy (Jeffrey Sinclair, Infection), negli anni successivi Apple non è diventata esattamente un modello di apertura.

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